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5 months ago
Mackenzie's knowledge and expertise in the tea industry were evident as she discussed how tea brands could use intent-based marketing and advertising to reach their audience. Her specific suggestions about producing blog posts, creating social media content and ads, and using local SEO were helpful. Mackenzie's talk left me with ideas and practical things I could implement in my tea business. I'd love to hear Mackenzie speak at other events (or speak more frequently at the WTE). The Q&A period was especially valuable – 30 straight min of me and others asking questions! Hand after hand went up. She gave SO much value to the audience. Based on the knowledge Mackenzie communicated to the room, I'd 100% work with her.
- Elle K
5 months ago
I recently tried Steeped Content's Facebook Ad Assessment service for my company, Sigh Noon Tea & Beverages. It's a game-changer for tea businesses looking to improve their Facebook ad campaigns. Mackenzie analyzed my Facebook ad account and reviewed the ads I was running to promote a tea-tasting event/product offering. She looked at audience targeting, placements, ad creatives, and landing pages. And the best part? I got a custom report with personalized recommendations for my specific needs. I recommend trying Steeped Content's Facebook Ad Assessment service. Trust me, the insights and recommendations you'll get are worth it. :)
- LaShun R
8 months ago
Very professional and effective in all realms of marketing (website development, SEO, advertising, packaging and labelling, online stores, ect). I came to Mackenzie with little knowledge of marketing (besides my typical method of cold calls, online ads and word of mouth clients) and she not only spent the time to explain the process and benefits of a proper marketing plan but she walked me through everything step by step and we ended up implementing a plan that has done my business wonders. Really wish I would have done it sooner. Even though she is proficient in Tea marketing she was still able to help with my business in metal fabrication!
- Steven C

About Steeped Content

Our Community

Steeped Content is a marketing agency in Calgary.

Steeped Content offers digital marketing services to tea and coffee companies. Cafes, bubble tea businesses and kombucha companies also work with Steeped Content. 

Mackenzie Bailey, the founder of Steeped Content, is an active community member. 
  • She participates in (and speaks at) industry events.
  • She offers some pro bono services to tea, coffee, and chocolate producers. Producers can learn more about this offering on Steeped Content's About page.


Blogs are a great way to generate traffic on your website and backlinks from other websites, which can help you rank higher in search engine results pages (SERPs).

The different types of blogs that Steeped Content creates for clients include:
  1. List-Style Articles
  2. How-To Articles
  3. Educational Content

It's important to have a strong, positive perception of your company and its products in customers' minds. Branding services from Steeped Content will help you achieve this.

You can turn to Steeped Content for:

Digital marketing reports can help you make decisions by monitoring the performance of your campaigns or efforts.

Email marketing is a great way to reach your audience and build trust with them by sending them relevant information and products.

Steeped Content offers a range of email marketing services.
  1. Engagement Sequence
  2. Welcome Sequence
  3. Sales Sequence

Facebook advertising is an amplifier for your message. Facebook advertising lets you reach a broad audience and get your products in front of people who are likely interested in your offer.

Steeped Content offers some Facebook advertising services.
  1. Facebook Targeting Campaign
  2. Facebook Remarketing Campaign
  3. Facebook Ad Assessment

Google Ads is an online advertising platform where advertisers bid to display brief ads to web users.

Google is an excellent way for companies and advertisers to reach their target audience. Ads appear on the top of people's screens when they're looking up information about your products.

Steeped Content offers some services to help you advertise on Google.
  1. Optimize Search Ads
  2. Competitor Campaign
  3. Create Search Ads

Effective local SEO leads to more customers visiting your business.

Google Business Profile (GBP) is one of your most essential tools in local SEO; it was formerly called Google My Business (GMB).

Steeped Content offers some Local SEO services:
  1. GBP Set Up
  2. GBP Audit
  3. GBP Posts

Podcasting is a way to share your voice with others. 

Steeped Content offers some services to support launching and growing your podcast:
  1. Podcast Directory Submission
  2. Audiogram Stories
  3. Audiogram Posts 

Search engine optimization (SEO) helps you rank higher and get more traffic from Google, which means a more extensive customer base.

Steeped Content offers a range of SEO services to clients:
  1. On-Page SEO
  2. Internal Link Building
  3. Infographic Link Building
  4. Technical SEO

Social media marketing aims to engage with customers and build brands, sales or website traffic. 

Steeped Content offers some social media marketing services:
  1. Social Media Post Development
  2. Social Media Reporting
  3. Social Media Competitor Analysis

Strategy is a plan that helps you reach your goals over time.

Payment Options

Steeped Content offers clients three payment options for digital marketing services:
  1. Done-for-you marketing services with fixed-price and fixed-deliverables.
  2. An hourly rate option gives you flexibility and works well for custom marketing projects.
  3. Monthly contracts (find a sample contract here) give you ongoing access to expertise.

Case Studies

A range of case studies demonstrates the value and results that Steeped Content offers clients.

  • "Her on-page optimizations increased my organic traffic by 37%!" - Nicole Wilson, Tea For Me Please (read the case study)
  •  "Mackenzie's educational article is the top-performing article on Tea Journey" - Dan Bolton, Editor and Producer at Tea Journey and Tea Biz (read the case study)
  • "The content marketing strategy Mackenzie developed for The Tea Practitioner exceeded my expectations." - Sierra Joseph-Quon,
    Owner of The Tea Practitioner (read the case study)


Steeped Content works with local and international clients.

Here is a select feature of some clients.
Free Insights

On Steeped Content's blog, you can find complementary insights about growing and marketing a tea, coffee, chocolate, kombucha, or bubble tea business.

Ten popular blog posts include:

Steeped Contents newsletter offers you key insights not available anywhere else.

Social Media
You can benefit from bite-sized expertise by following Steeped Content on LinkedIn and Instagram. You can also find Steeped Content on FacebookPinterestTwitter, and TikTok.

Contact Us


Call now
  • (403) 862-2904


Get directions
318 Rundleson Place Northeast
Calgary, AB T1Y 4A3

Business Hours

Mon:8:00 AM – 5:00 PM
Tue:8:00 AM – 5:00 PM
Wed:8:00 AM – 5:00 PM
Thu:8:00 AM – 5:00 PM
Fri:8:00 AM – 5:00 PM
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